Sunday School and Gen Z

There is a terminology in mass communication called “The Hypodermic Needle Theory,” “Which asserted, in essence, that everyone in an audience reads and is affected by a given text the same way.”[1] This theory has long since been debunked because we understand that individual people have the power to think for themselves and process information differently. Generation Z is perhaps the greatest generation to challenge the Hypodermic Needle Theory to date due in part to their familiarity with a culture of mass information. Millennials, who preceded Gen Z, were considered digital pioneers, whereas Gen Z is understood to be “Digital Natives.”